behind the seams | our velvet tags + cards
You've heard us rant + rave about Velvet Raptor before, and it's always for good reason. This line of luxe wedding paper goods is not only truly special and breathtaking, but the thoughtful process and heirloom quality product resonates deep with us. We have been lucky enough to have our garment tags and correspondence cards come from this very studio since the inception of our brand. We thought we’d do the liberty of giving a warm introduction!
Velvet Raptor creates de-bossed velvet journals, photo albums, stationary and more by way of this vintage beauty. A 100+ year old printing press, which we'd like to think would be friends with our very own vintage Elna sewing machine. The process is truly one done manually and we have had so much fun learning just what goes into it all.
Each and every one of our linyage pieces is finished with a sewn in blush velvet linyage label. The blush colored velvet is backed with interfacing and hand cut into sections wide enough for the width of our logo's dye (pictured above).
Once the machine has heated up for at least an hour, we place the dye on the hot metal plate, that slides into the top of the machine. We then line up the velvet in coordinance with where the dye is, preparing to press.
Once everything is set, the lever on the side of the machine is pulled down and held long enough to make the impression on the velvet; much like the gesture of pumping an old water well. The same process occurs for cards, of which we also give each and every bride with a handwritten note on the back when we give them their final piece(s).
Tedious as it may seem, we find so much charm and love in the way in which it all has to unfold. We appreciate the very personal aspects that are required to create something. The slow and careful process is very much in line with our own and we find our brands to be kindred spirits. The thoutful velvet touch adds an element of surprise and intimate detailing to each piece.
For a little stop motion peek into the pressing action, see below!